The company was founded in 2011 in Heraklion, Crete with the aim of selling Hyundai & KIA Motors cars. It started its operation in April 2011 and in May 2011 the service and car spare parts on 11 Ikarou Ave. in N. Alikarnassos and on Miltiadis Karatzi 72 respectively. The company evolved according to the development of the two brands, covering the increased needs of the prefecture of Heraklion, always with a customer-centric philosophy. It supported the local RAC market despite the difficulties in the period of crisis and capital control, helping in turn the development of the tourism market with new models and renewal of the car fleet. In 2012 he took over the exclusive representation of HONDA Motorcycles for the prefecture of Heraklion and repositioned the brand with reliability and prestige in the local market.